Reachu
Built complete microservices infrastructure and e-commerce platform from MVP to advanced solution with extensive integrations across multiple platforms and mobile frameworks.
About the Client
Reachu is an innovative e-commerce integration platform that helps apps monetize through native e-commerce functionality. They offer plug & play e-commerce solutions with no held inventory, achieving 17% average commission rates and 73% increase in earnings compared to traditional ads. With 2-day average implementation time and comprehensive API/SDK solutions, Reachu enables apps to become powerful sales channels while providing seamless user experiences.
The Challenge
Reachu needed to evolve from a basic MVP to a comprehensive e-commerce platform capable of handling multiple integrations and serving diverse client needs. The challenges included: building a scalable microservices architecture that could support various e-commerce platforms, creating seamless integrations with Shopify, WordPress, Magento, Vev, and Wolt, developing SDKs for multiple mobile frameworks (Swift, Flutter, Kotlin, React Native), implementing a robust admin dashboard for product and channel management, ensuring high performance and reliability across all integrations, and creating a flexible GraphQL API that could adapt to different client requirements.
The Solution
We architected and developed a complete microservices-based platform using Next.js and Microsoft Azure cloud infrastructure. The comprehensive solution included: scalable microservices architecture with containerized services, extensive e-commerce platform integrations (Shopify, WordPress, Magento, Vev, Wolt), multi-framework mobile SDKs (Swift, Flutter, Kotlin, React Native), TypeScript SDK for web applications, robust GraphQL API for flexible data querying, comprehensive admin dashboard built in React for product and channel management, automated deployment pipelines and monitoring systems, and secure payment processing and order fulfillment systems. The platform was designed for rapid deployment with 2-day average implementation time.
Shopify Integration Setup
Seamless integration process for connecting Shopify stores with Reachu platform
Product Management Dashboard
Comprehensive admin interface for managing products, inventory, and pricing across multiple channels
Channel Management System
Advanced channel management showing SDK, GraphQL, and various platform integrations with real-time sync status
The Result
The transformed platform now serves as Reachu's core infrastructure, enabling them to offer market-leading e-commerce integration services. Key achievements include: successful deployment of microservices architecture handling multiple concurrent integrations, seamless integration with 5+ major e-commerce platforms, comprehensive SDK support across all major mobile development frameworks, admin dashboard managing thousands of products and multiple sales channels, 17% average commission rates with 73% increase in client earnings, 2-day average implementation time for new clients, and robust GraphQL API serving diverse client needs. The platform has enabled Reachu to become a leading e-commerce integration solution, helping apps unlock significant revenue potential through native e-commerce functionality.